PROJECT OVERVIEW

"Deconstructing Ableism" is an authored project combining research, strategic writing, and editorial design to create an essential guide on inclusion and combating ableism.

The book serves as a cultural transformation tool, organizational education resource, and reference for UX professionals, tech experts, HR specialists, and those in accessibility and diversity fields.

CHALLENGES

The project started with key challenges:
• Translating personal lived experience (as a PwD) into academically grounded content
• Structuring complex ableism concepts accessibly
• Creating a narrative engaging professionals, activists, and the PwD community
• Planning launch and market positioning in competitive publishing

RESEARCH & STRATEGY

Extensive research before writing:
✓ Audience Analysis: UX professionals, companies in DEI transition, PwD community
✓ Content Gap Mapping: Identifying market opportunities
✓ Stakeholder Interviews: Designers, inclusion managers, activists
✓ Tone Definition: Accessible yet rigorous, academic yet conversational

CONTENT ARCHITECTURE

Book structured around 3 core pillars:

1. FOUNDATIONS
   • What is ableism & its history
   • Impact on individuals and systems
   • Intersectionalities (gender, race, class)

2. PRACTICE
   • Ableism in digital products
   • Invisible organizational barriers
   • Language and communication

3. TRANSFORMATION
   • Practical tools for change
   • Case studies of inclusive companies
   • Implementation roadmaps

EXECUTION

6-month writing & production (August 2024 - January 2025):

✓ 150+ pages of original content

✓ Real-world case studies integrated

✓ Collaborative review with inclusion experts

✓ User testing with representative audiences

✓ Accessibility-first refinement

RESULTS

📊 Impact Metrics:

• 1,000+ pre-sales at launch

• Positioned as Brazil's leading ableism reference

• Adopted by companies for DEI programming

• Consistent Top Content engagement

🎯 Real-World Applications:

• Consulting based on book methodologies

• Customized workshops for organizations

• Corporate DEI training materials

• University curriculum integration

MY ROLE

📚 Research & Strategy: Audience identification, content structure, market positioning

✍️ Writing: Original authorship, case studies, practical frameworks

🎨 Editorial Design: Information hierarchy, accessibility-first layout

⭐ Personal Branding: Authority positioning in inclusion & accessibility

🚀 Launch: Publishing strategy, marketing, partnerships

KEY DIFFERENTIATORS

🌟 Accessibility-First Design:

• Dyslexia-friendly text formatting

• Descriptions for all visual elements

• Clear language; no unnecessary jargon

• Comprehensive index & glossary

🌟 Authentic Authority:

• Author with genuine lived disability experience

• Academically rigorous research foundation

• Real examples from companies & professionals

• Professional UX & accessibility credentials

🌟 Practical Applicability:

• Ready-to-implement toolkits

• Company transformation case studies

• Adaptable frameworks for any context

• Links to supplementary resources

CONNECTION TO UX PRACTICE

This project demonstrates core UX principles:

✓ User research applied strategically

✓ Design thinking in content structure

✓ Accessibility as quality standard

✓ User-centered approach (Who reads? Why?)

✓ Multi-channel impact amplification

Same rigor applied in UX product design—research, iteration, testing, accessibility—was applied to editorial design, creating inclusive experiences that matter.