STRATEGIC DESIGN LEADERSHIP & CULTURAL PRODUCTION EXPERTISE

Served as Design Manager & Business Designer for Maloca Kofi Fest, leading all creative and strategic output for this high-impact cultural event. Directed comprehensive design vision across visual identity, brand strategy, event experience design, and inclusive ESG implementation.

KEY RESPONSIBILITIES

• Visual Identity & Brand Strategy: Developed complete visual language system from logo design to comprehensive brand guidelines, ensuring cohesive aesthetic across all touchpoints

• Grant Proposal & Festival Conceptualization: Wrote and designed project proposal for government funding edital, articulating festival vision, cultural impact, and community value

• Event Experience Design: Orchestrated end-to-end attendee experience design, from wayfinding and spatial layout to stage design and interactive installations

• Design Systems & Brand Collateral: Created comprehensive design system ensuring consistency across print materials, digital presence, merchandise, and signage

• Strategic Partnerships & Sponsorship Design: Developed sponsorship package design and partnership marketing materials that successfully positioned Maloca Kofi as attractive investment

CULTURAL IMPACT & ACCESSIBILITY COMMITMENT

Maloca Kofi Fest stands out through comprehensive ESG (Environmental, Social, Governance) implementation:

✓ Accessibility & Inclusion: Full LIBRAS interpretation, mobility-accessible spaces, diverse speaker representation

✓ Sustainability: Partnerships with ethical suppliers, recyclable materials initiatives, carbon-conscious catering

✓ Community Impact: Solidarity-based food sourcing, barista training courses for underserved populations, art auction supporting professional development

✓ Entry Model: Inclusive barrier (1kg non-perishable food donation) rather than monetary ticket

CROSS-DISCIPLINARY DESIGN THINKING

This project demonstrates synthesis of design management + cultural production:

• Strategic thinking: Conceived festival positioning, competitive differentiation, audience segmentation

• Storytelling: Crafted compelling narratives around coffee culture, Brazilian heritage, inclusive community

• Systems design: Managed complex coordination across 15+ performers, workshops, vendors, sponsors

• Empathetic design: Ensured festival accessibility without compromising artistic vision or aesthetic quality

• Business acumen: Designed sponsorship tiers, pricing strategy, revenue model optimization