PROJECT OVERVIEW

Cripple Punk Brasil is an independent online publication dedicated to disability justice, accessibility advocacy, and amplifying disabled voices across Latin America.

Launched June 2025, the platform combines cultural commentary, personal essays, accessibility research, and community-led content to deconstruct ableism and challenge systemic barriers.

WHY THIS PROJECT DEMONSTRATES MULTIPOTENTIAL EXPERTISE

This initiative showcases capabilities across multiple professional domains:

✓ BRAND & VISUAL IDENTITY DESIGN

• Logo design (punk aesthetics merged with disability pride symbolism)

• Visual language system (cover designs, graphics, color palette)

• Brand strategy aligned with accessibility principles

• Design system consistency across platform

✓ UX/PRODUCT DESIGN

• Platform structure & information architecture on Substack

• Content hierarchy optimized for accessibility

• Dyslexia-friendly typography & spacing

• Contrast ratios meeting WCAG AA standards

• Navigation & user flow optimization

✓ CONTENT STRATEGY & UX WRITING

• Editorial voice & tone guidelines development

• Content calendar planning & strategy

• Headline & copy optimization for engagement

• Alt text for all visual elements

• Ongoing article ideation & execution

✓ PLATFORM TECHNICAL SETUP

• Substack platform configuration & customization

• Email automation & subscriber management

• SEO optimization for discoverability

• Analytics tracking & performance monitoring

IMPACT & COMMUNITY REACH

📊 Current Metrics (6 months in):

• 500+ subscribers on Substack

• Consistent bi-weekly publication schedule

• High engagement rates (25%+ open rate)

• Growing community of disabled writers & allies

• Organic growth through social sharing

🎯 Content Pillars:

• Ableism deconstruction & cultural analysis

• Accessibility how-to guides & resources

• Personal essays from disabled perspectives

• News & commentary on disability justice

• Community spotlights & interviews

WHY THIS PROJECT MATTERS FOR UX DESIGN ROLES

This project demonstrates:

✓ End-to-end product ownership (from concept to execution)

✓ Systems thinking (visual, technical, content systems)

✓ Accessibility as core principle, not afterthought

✓ Data-driven decisions (analytics & iteration)

✓ Community-centered design (feedback incorporation)

✓ Cross-functional skills (design, content, product, tech)

✓ Authentic voice & personal authority building

KEY DIFFERENTIATOR: MULTIPOTENTIALITY

Rather than being a specialist in ONE domain, this project shows how to synthesize:

❤️ Design thinking + strategic content + technical execution + community engagement

Many digital products fail because they lack integration across these domains. Cripple Punk Brasil proves the ability to wear multiple hats simultaneously while maintaining quality & accessibility standards across all touchpoints.

FOWARD ROADMAP

Ongoing & upcoming:

• Growing subscriber base to 1,000+

• Expanding contributor network

• Developing merchandise/resources

• Building community features (comments, forums)

• Partnering with disability organizations

• Potential book collection of essays